Latest Articles

Strategies, tips, and trends for Amazon and TikTok Shop sellers

DIY Amazon Product Photography: A Home Studio Setup
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DIY Amazon Product Photography: A Home Studio Setup

A practical guide to shooting your own Amazon product photos at home, with a budget gear list, phone versus camera advice, a light tent setup and a step-by-step plan for shoot day.

Retouching Amazon Product Photos Without Misleading Buyers
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Retouching Amazon Product Photos Without Misleading Buyers

A guide to retouching Amazon product photos so they look professional without misrepresenting the product, covering clipping paths, clean-up, colour accuracy, shadows and where editing crosses the line.

Images for Amazon Variations: Colours, Sizes and Swatches
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Images for Amazon Variations: Colours, Sizes and Swatches

A guide to images for Amazon variation listings, covering how parent and child images work, swatch images, keeping every child consistent, colour accuracy and fixing images that show on the wrong variant.

Amazon Apparel and Footwear Image Rules
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Amazon Apparel and Footwear Image Rules

A practical guide to the image rules that apply only to clothing, shoes and accessories on Amazon, covering model shots, flat lays, mannequins, shoe angles, children's wear and secondary images that reduce returns.

Writing Text for Amazon Image Overlays
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Writing Text for Amazon Image Overlays

A copywriting guide for the words that sit on Amazon secondary images, covering headlines, word budgets, font choices, contrast, claim compliance and writing overlay copy that survives translation.

Building a Consistent Visual Brand Across Your Amazon Catalog
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Building a Consistent Visual Brand Across Your Amazon Catalog

How to make every listing in your Amazon catalog look like it comes from the same brand, using a visual style guide, design templates, colour and type rules, and alignment with A+ content and your Storefront.

Adding Product Videos to Your Amazon Listing
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Adding Product Videos to Your Amazon Listing

A practical guide to the video slot in the Amazon image block, covering Brand Registry eligibility, typical file specs, uploading and linking to ASINs, what to film, how long to make it and where videos appear.

How Listing Images Drive Click-Through and Conversion Rate
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How Listing Images Drive Click-Through and Conversion Rate

A metrics guide for Amazon sellers that explains which numbers images influence, where to find them in Business Reports, Brand Analytics and advertising reports, and how to read changes after an image update.

How to Audit Competitor Images and Find Visual Gaps
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How to Audit Competitor Images and Find Visual Gaps

A repeatable process for auditing the images of competing Amazon listings, using review mining and a gap matrix to find questions nobody answers visually and design a gallery that stands apart.

Using AI Tools for Amazon Product Images Safely
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Using AI Tools for Amazon Product Images Safely

A practical guide to using generative AI for Amazon product images, covering where it helps, where it misleads buyers, Amazon's own AI image tools, rights and accuracy risks, and a safe review workflow.

Localising Amazon Images for International Marketplaces
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Localising Amazon Images for International Marketplaces

How to adapt Amazon listing images for new marketplaces, covering translated text overlays, measurement units, plugs and sizing, cultural fit, regional nuances and an organised file system per marketplace.

When and How to Refresh Your Amazon Listing Images
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When and How to Refresh Your Amazon Listing Images

How to tell when Amazon listing images are past their best, how to run a refresh without disrupting sales or rank, and a quarterly review checklist to keep every listing's images current.